■ Faith: Provide green, comfortable and practical bathroom products to the world.
■Values: green innovation, efficient and clean, comfortable and practical
■ Spirit: scientific innovation, the pursuit of excellence
■ Style: rigorous, meticulous and efficient
■Market concept: service users and insight into industry trends
■ Talent concept: people do their best
■Quality concept: elaborate quality
■ Cooperation concept: integrity, honesty, mutual benefit and win-win.