■ Faith: Provide green, comfortable and practical bathroom products to the world.

■Values: green innovation, efficient and clean, comfortable and practical

■ Spirit: scientific innovation, the pursuit of excellence

■ Style: rigorous, meticulous and efficient

■Market concept: service users and insight into industry trends

■ Talent concept: people do their best

■Quality concept: elaborate quality

■ Cooperation concept: integrity, honesty, mutual benefit and win-win.